![]() AKA "view-through conversion." Google Ads preferred last click Similar to the above, but this type will also give credit to an ad impression if there is no recent click. It gives clicks from all sources and attributes the conversion to the last non-direct (source) click. Here's an example where we're looking at a single user (client_id is captured as a user property in this case, so we can add a comparison to the report and easily focus on this user) and a conversion event called file_download: The event's campaign parameters will inherit the session_start's campaign parameters, not the user's acquisition parameters. If you need source, medium, or campaign information for a specific event, mark it as a conversion. We actually already have event-scoped campaign parameters for conversion events. We have a blog about this very topic, Event Naming Considerations for Google Analytics 4 Properties! When Will Dimensions Like Last-click and Last-engagement Source, Medium, and Campaign Be Available to Be Paired With Event Parameters? What's the Best Practice When Building Out Custom Events or Custom Parameters on Recommended Events? The Firebase documentation offers more detail on logging events for both Android and iOS data streams. Google has step-by-step guides to walk you through the tagging process for your website, and some general instructions for your app. For your apps, you must install Firebase and log events that way. ![]() The process is different depending on whether you're using Google Tag Manager or the Global Site Tag (gtag.js) for your website. Second, you need to tag your app or website with the new events. We offer some event naming considerations in this article as you design your event schema. The first thing you need to do is map your existing events to the GA4 data model. We're going to assume that you're already collecting events in Universal Analytics. Let's break this question down into a couple of pieces. How Do You Move Events Tracking to GA4 Seamlessly and Add New Parameters? When somebody uninstalls your app and reinstalls it, a brand-new app_instance_id is generated and they appear as a new user. In app data streams, when your app is downloaded, it generates a similarly random identifier. If the user deletes cookies and returns to your site, a brand-new cookie with a brand-new client ID will be saved for that device and browser combination and a new user will be counted (more on the basics of the Google Analytics cookie). This is how Google Analytics recognizes that user as the same user as they navigate from page to page. In web data streams, when a user goes to your site, Google Analytics sets a cookie to recognize your particular browser and device and stores a random string of numbers to serve as an identifier. These questions weren't actually asked during our Q&A session, but we need to know what these terms mean in order for the previous answer to make sense.Ĭlient ID and app instance might be new terms to you. What's a Client ID? What's an App Instance? Future-proof your data by staying within the data collection limits. In practice, we haven't seen this limit enforced yet however, the non-enforcement of a rule is no excuse to not follow it. Automatically collected events and those that are collected via enhanced measurement do not count toward this limit. In theory, you can collect up to 500 distinctly named events per client ID and 500 per app instance, regardless of whether they are recommended events or custom events. This question asks specifically about the number of custom events that can be sent. You can also create custom events that you invent. Other events are recommended by Google and need to be configured. Some events are automatically sent to Google Analytics. Counting purchases? Send a purchase event. Counting pageviews? Send a page_view event. ![]() In the GA4 data model, sessions are removed from the hierarchy and every hit is an event.Ĭounting sessions? Send a session_start event. In Universal Analytics properties, data is organized into Users > Sessions > Hits, and there are several hit types, such as pageviews and events. What's the Limitation Number for GA4 Custom Events? If you're just getting started with what Google has described as the " future of Google Analytics," read this great introductory post from our Director of Google Analytics, Samantha Barnes before you come back to this article. ![]() Organizations and analysts have a lot of questions about the latest version of Google Analytics, so we rounded up the best ones to share.īefore we get started, note that these questions came from people who are already familiar to various degrees with both Universal Analytics (UA) and GA4 Properties. The Bounteous team held an open Q&A session where anybody could ask a burning question about Google Analytics 4 (GA4) Properties (view the recording here). ![]()
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